Tell Stories. Be Human. Sell Stuff

Tried copywriting courses but still not sure how to write engaging emails?

Join me in the Clickable Content Workshop and learn how to quickly craft stories that sell!

Say goodbye to long hours writing uninspired emails that land in your audience’s inbox…only to be ignored.

In the Clickable Content Workshop you’ll master:

A simple storytelling framework you an use over and over again, to make your emails the ones that your audience always opens
Strategies for finding and shaping stories so they are relevant to your audience’s hopes and dreams
Systems for generating endless content and writing it quickly
The confidence that your voice is always coming across, and engaging your readers

Meet Julie Duffy

Hi, I’m Julie. I’m a writer and a marketer and a coach.

I love stories: reading them, writing them, editing them.

I’ve been working with ambitious authors since 1998, published my first enewsletter and ebook in 2000, launch on Writer’s Digest’s Best Websites for Writers list for years.

Along the way I’ve created courses and communities and written books, all of which mean I’ve had to learn to market.

When I discovered that story was such a powerful motivator for people (stories create emotions, and emotions are often what drive buying decisions), I unlocked a way to make my marketing faster, easier, and more effective.

Now, I’m here to help you unlock the structure of story, so that, even if you’re not ‘a writer’ like me, you’ll be able to use the power of story in your business, to create ‘clickable content’ and make more sales.

Join me…it’s going to be fun!

What's In The Course?

-1-

5x live 90-minute workshops on topics like

The 5-Sentence Story

Building A Story Bank

Finding Right Story For The Right Moment

Your Voice, Their Needs

Build A System For Success

-2-

Expert Feedback

Join the calls to learn new techniques
and put them into practice.

Get feedback on your content in real time.

Submit pieces for the weekly Reboot+Refresh where I rework one or two participants’ pieces, on video.

Access the Reboot+Refresh videos and call replays in our on-demand library.

-3-

Master Planning

Worksheets and templates to help you write faster and more effectively.

Planning and batching strategies to keep your progress going, long term.

"I am never disappointed when I attend\/take one of Julie's courses or webinars. She always seems to have what I want, when I need it."

Brenda Rech

"Julie was an amazing and engaging presenter. She both educated and challenged people during the writing session with fantastic results!"

-Gary Zenker,

“Terrific presentation by Julie Duffy. Her knowledge, insights, and practical tips were so clear and compelling that the only thing left to do is use them. Immediately!”

-Ella Remmings

Bonuses

-1-

I know I can teach you what you need to know during the 5 weeks of this workshop…

but practice makes permanent.

4 x monthly Write With Me sessons

Once a month for the 4 months after the workshop finishes we’ll write together on a Zoom call.

Plan and begin to write your content for the coming month with expert guidance.

Batch your content for continued success.

Learn additional storytelling strategies and models.

-2-

One Done-For-Your Email

I’ll rewrite one of your emails, in consultation with you.

Your stories, retold for your audience.

Use it to send out or as a model for future emails (or both!)

Only for this round of the Clickable Content Workshop

The Clickable Content Workshop Begins on Sept 28, 2023
sign up now

Workshops begin on Thursday, September 28, 2023

Bonus Write-With-Me Sessions happen November, December, January, February at no additional cost

100% guaranteed – easy refund within 14 days if it’s not right for you.

$ 197 5 x Monthly Payments

5 x workshops with Julie
4 x Bonus follow-up sessions
Replays, video library & worksheets

Popular

$ 997 today

5 x workshops with Julie
4 x Bonus follow-up sessions
Replays, video library & worksheets

Simplest

FAQ

Can I Really Tell A Story In 5 Sentences?

Yes, you can. You’ve seen it done in some of my earlier emails to you!

It’s so embedded in humans that tiny children understand it, and can anticipate when a well-told story is almost over.

Yes, but Can I Tell A Story in 5 Sentences?

Yes. When I’ve shown you how to put it together, you’ll recognise that you know this structure and can use it, and adapt it to your audience.

I’ll also share techniques for making your stories sing, while keeping them short and to the point.

What Else Will You Cover, In The Course?

It’s relatively simple to write an email to your list once. It’s harder to stay consistent about finding new things to tell them every week.

In the Clickable Content Workshop we’ll explore

Finding stories you can use (from your life, from clients and business friends, and from everywhere else you can think of)
How to make these stories compelling to your audience
How to make sure you’re telling them in your own voice – even if you’re using AI to help
How to write them quickly (spoiler alert: it doesn’t mean writing fewer words) and still make them easy for your audience to consume.
How to build a system to keep this going, long-term

Do I Have Time For This?

Do you have time not to?!

Each workshop will involve expert storytelling instruction but it is not all about the theory.

You’ll have time in each session to put the principles into practice and get some feedback, so you’re building your skills along with valuable assets, from Day 1.

Will you help me find stories for my particular niche? I’m stumped…

Yes. This is a highly interactive workshop, with a small group of participants. I’ll be getting to know you, your business and your ideal client, so that I can help you brainstorm multiple types of stories and even specific stories you can begin to tell.

Will you be looking at my emails?

Yes. I’m keeping this small precisely so that I can give you feedback. Each week I’ll invite people to submit a piece for a Reboot+Refresh, and I’ll choose one or two and show you how I would tweak and shape the piece to include storytelling, streamline the copy, and make sure it’s readable and clickable.

What about those bonuses?

You can learn most of what you need to know in the 5 weekly workshops, but if you want to master this and become someone who consistently emails their audience, it helps to have support as you put the principles into practice.

With four, monthly follow-up calls you’ll have that.

I’ll provide some new or expanded content, you’ll work on your emails for the upcoming week or month, and you’ll have time to ask me questions, as you work to master storytelling for business.

PLUS I will rewrite one of your emails for you. (There are some restrictions: you have to submit your email before our time together ends, and I’m not guaranteeing a particular turn-around time. I won’t do revisions, but I will talk to you about the content before I write my version).

How Will I Know If It’s Working?

This depends on you, the stage of business you’re in, and your aims. Some people may want to track click-through rates. Others may notice a decrease in the time and stress their weekly content production causes.

This is not intended to be a quick-fix, “boost your open rates with these scammy headlines” kind of course. In fact, subject lines aren’t a huge part of what we’ll be talking about.

Instead, you’ll create a stronger, more authentic bond with your audience, over the long-term by making it clear you’re someone they can know, like, and trust.

Reboot + Refresh

Wondering what these Reboot + Refresh sessions look like?

Here’s what you could be looking at, after I’ve rebooted and refreshed one of YOUR emails…

Original Text

Subj: [Getting You Money Life in order #1] Introduction and the Soul of Money

There’s a Powerball lottery drawing in less than an hour. If you have a ticket and your numbers are selected your winnings will be $435 million and some change. The cash value is just over $200 million. Let’s assume you choose the cash value option.

It’s doubtful that your own current needs (pay off the house, set aside money for retirement, college for kids and grandkids, travel money, extravagant experiences, get a second place somewhere where you love the weather) would exceed $10 million.

What would you do with the remaining $190 million? Would you have the soul to manage what would come next?

You probably have heard about lottery winners who wished they never won. Perhaps you’re thinking, yes, but that wouldn’t happen to me… maybe not… but money narratives are extraordinarily powerful AND tricky. They have ruined many a lovely thing.

Let’s get your money narratives in order.

See you tomorrow.

Julie

PPS Lottery winners who have regrets ~ https://www.businessinsider.com/lottery-winners-lost-everything-2017-8#gerald-muswagon-ended-up-feeling-sorry-for-partying-8

Reboot + Refresh Version

Subj. [Getting You Money Life in order #1] Introduction and the Soul of Money

What would you do if you won the lottery?

It’s a question we’ve all thought about, isn’t it?

Before you run out and buy a ticket for today’s $435 million Powerball jackpot, let me tell you about Lara and Roger Griffiths.

Lara and Roger were famous among their friends and family for being that couple who never argued. Everyone wanted to be them, especially when they won the $2.76 million lottery jackpot.

Lara and Roger used the money to do some of the things we’ve all dreamed about: buy a fancy house, take some luxury vacations…but even with their new millions, something in their money narrative drove them to buy the cheap home insurance package.

So, when their house caught fire they were left with unmanageable expenses.

And suddenly they weren’t the couple who never fought anymore. They were the couple who fought over everything.

When last seen, Roger was driving his soon-to-be-repossessed Porsche to his new girlfriend’s place, and Lara was selling her story to the tabloids to pay for the divorce.

Money narratives are extraordinarily powerful AND tricky. They have ruined many a lovely thing.

Would you have the soul to manage a massive lottery win? Do you have the soul to manage having ‘enough’?