Storytelling without the story

I’ve been sending you a lot of mail about summits recently, so today I wanted to remind you of why you’re here: because you know there’s something in this storytelling-for-sales lark, if you could just figure out how to do it. So here’s a technique that you can try this week, that doesn’t include a specific story, but achieves the some of the same things. (Stay tuned, after the example, for my challenge to you). The Non-Story Storytelling Email This week my friend and fellow author, Fallon…