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Welcome to the 21st Century Publishing Update newsletter. Published about twice a month it is your source for news and trends in the changing publishing world. 

Issue 11 (9 Nov 2001)

In This Issue:

-JD Writes
-New This Week
 - Contests & Awards for Self-Publishers
 - Finding An Agent - So You Can Find A Publisher
 - Author's Q & A
 - News & Updates
 - Resources
-New Last Time (in case you missed it)

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JD WRITES

Well, Fall has fallen - and so have about a quarter of the leaves in my garden. I spent hours yesterday raking up leaves, and corralling them  (to turn them into lovely, nutritious leaf mold for my Spring garden). Then last night the winds blew like we were in a Shakespeare play, and the grass is covered in leaves again. I have blisters from all the raking, and my muscles ache, but hey, at least it's toning those muscles around my waist!

But I digress...

 I've had a typical writer's week: book proposal rejected, article idea rejected, business client refusing to pick up the phone ever since I sent the invoice...but am I discouraged? Nah! I figure if I talk to enough people, eventually someone will give me money. For my writing.

But the week started well, with some good baseball (15-2? What was that?). Meanwhile, I managed to get some solid work done on a new article for WD's Publishing Success and I'm thinking of self-publishing my book. (Put my money where my mouth  is, eh?). Plus I put together this issue of the  Update, which is packed with links and tips, two new articles, and a bunch of news and resources. Oh, and I was finally approved for a Green Card AND I booked a trip to Scotland for my brother- in-law's 40th  birthday party in December. So  life's not all bad.

 But I still hope your writing week has gone better than mine. 

Best wishes (and keep writing!)

Julie

NEW THIS WEEK

ARTICLE

CONTEST & AWARDS FOR SELF-PUBLISHERS

Winning contests and awards can bring recognition, publicity, and even a little prize money. Many writer's contests, however, are limited either to traditionally published authors or unpublished authors. The self-publishing author can fall through the cracks. 

Fortunately, there are some contests out there for self-publishing authors, whether you are publishing books, 'zines or other publications. Some offer prize money, others offer only prestige, but all are aimed at raising the profile of the underdog self-publisher.

These are a few of the contests out there:

Foreword Magazine Book of the Year Award

Deadline Jan 15, 2002
Frequency Annual
Prize

$1000 best fiction

$1000 best non-fiction

Details

Contest aim is to raise profile of self-pub books, with librarians and booksellers

Must be independent publisher/small press/university press

Must be copyright 2001

$50 entry fee, two copies of book

 

Gold Ink Awards

Deadline April 14, 2002
Frequency Annual
Prize

Gold, Silver or Bronze Awards (the ‘Oscars’ of printing)

Honored at Award Banquet
Details

Open to all producers of printed materials

Work must have been (first) printed between March 2001 and April 13, 2002

$125 entry fee (lower for subsequent entries)

Independent Publisher’s Book Awards

Deadline March 2002
Frequency Annual
Prize

$5000 in cash will go to the ten outstanding books of the year

Winners in all 49 categories receive trophies

Details

Book must be copyrighted or released in 2001

$60 entry fee

Publisher’s Marketing Association’s Ben Franklin Awards

Deadline

For books published January 1 through June 30, 2001, the deadline is August 31, 2001.

For books published July 1 through December 31, 2001 the deadline is December 31, 2001.

Frequency Annual
Prize Book displayed at the awards ceremony and, on a space available basis, at the PMA cooperative booth at the BookExpo America in New York, NY. All winners and finalists will be featured for one month on the PMA web site.
Details

Book of the Year for Excellence and Innovation in Marketing Award judges look for the most impressively marketed title. Other awards recognize excellence in editorial and design, which affect the successful outcome of marketing programs.

Submit 5 copies of each book (more if book is entered in more than one category)

David Raffelock Award For Publishing Excellence

Deadline May 1, annually
Frequency Annual
Prize 1st Prize  -- A book promotion tour including airfare and publicity, valued at $5,000
Details

Aims to help published authors market their books

$100 entry fee

Writers’ Digest National Self-Published Book Award

Deadline Dec 14, 2001
Frequency Annual
Prize

Grand Prize: $1,500 cash and promotion in Publisher's Weekly and Writer's Digest, and marketing advice from self-publishing guru Dan Poynter. Plus, the editors of Writer's Digest will endorse and submit 10 copies of the Grand Prize-Winning book to major review houses such as The New York Times and The Washington Post.

9 1st Place Winners: will receive $500 cash and promotion in Writer's Digest

Honorable Mention Winners: will receive promotion in Writer's Digest.

Details

There are nine categories, each category has a winner. The winners of each are entered to become Grand Prize winner

Authors must have paid the full cost to publish their book

POD books are accepted

Books published or substantially revised in 1999, 2000, 2001 are accepted.

$100 entry fee, $50 for each subsequent entry.

Writer’s Digest National ’Zine Publishing Award

Deadline Nov 26, 2001
Frequency Annual
Prize

One Grand Prize Winner will be awarded $500.00 cash; promotion in Writer's Digest; a year's subscription to the F&W Publications magazine of their choice, including publications such as Writer's Digest, Decorative Artist's Workbook, HOW and ID; and will become a WD Zine Advisory Board member for one year.

Five First-Place Winners will receive $100 in F&W Publications books (Writer's Digest, Betterway, North Light, Popular Woodworking, Story Press) and a year's subscription to the F&W magazine of their choice.

Honorable Mention Winners will receive promotion in Writer's Digest

Details

'Zines may be print or online, (distributed by email or achived)

Must be published at least twice annually

Must be funded by founder/editor

One issue may be entered in any or all of the five categories. Multiple issues may be entered in the same category

$25 entry fee

 ***

If you have any questions, or know of another great contest for self-publishing authors, email me at jd@jdwrite.com

 *** *** *** *** *** *** *** *** *** ***

ARTICLE

FINDING AN AGENT - SO YOU CAN FIND A PUBLISHER

'Before you can find a publisher, you should find an agent.'

This advice is repeated in book after book, article after article about getting your book published. While some books are plucked from the obscurity of the publisher's slush pile, they are the one-in-a-million. Most published books were introduced to a publishing house editor over a New York lunch, clutched in the arms of an excited agent (well, it isn't always over lunch, but you get the idea).

Why Do I Need An Agent?

Successful publishing houses receive hundreds of unsolicited manuscripts every month. They simply do not have time to read them all. In the old days (a few years ago) a very junior employee would be paid a pittance to periodically go through the stacks of unopened manuscripts, looking for a gem. Then authors started suing publishers, accusing them of rejecting their book and then publishing something similar. Many publishing houses stopped even opening unsolicited manuscripts. Then September 11 and the subsequent anthrax threat hit. Most publishers are requesting that authors don't send unsolicited manuscripts, for security reasons. Many will not even open an unsolicited proposal.

Instead of reading the massive mountain of manuscripts (aka the 'slush pile') publishers have found they have much more success allowing agents to be their first line of defense. Editors build relationships with agents, or the agent becomes so well-known that editors simply trust their judgment. Often an agent, guarding their reputation, will work with a promising author, to get their manuscript up to scratch before approaching a publishing house. This kind of agent is earning her 5% commission!

How do I Find An Agent?

The information out there on agents is overwhelming, so don't rely on websites or online listings. Instead, find a reputable, published directory and looking through it for agents who specialize in your subject area.

For US agents, start with the Writer's Digest book Writers Markets (they issue this directory every year. It's pretty pricey, but has loads of magazine article markets as well as info on publishers. You can buy the book or subscribe to their new online version).

Another good title is Jeff Herman's guide to literary agents (The Writer's Guide to Book Editors, Publishers and Literary Agents). This also has a CD-ROM version and an international (English-speaking countries) version available. If you are looking for agents who deal in a very specific type of book, the CD-ROM version might be your best bet (easier than manually paging through the paper tome).

There are similar publications for the industry in other countries, for example, Writers' and Artists' Yearbook is aimed at UK and Commonwealth writers.

Another good tack is to find books like yours (in tone or subject or general thrust) and then try to find out who the agents for those books were. You can do this by following the industry publications (in the US that would be Publishers' Weekly) Another good reason to subscribe to this kind of publication is that they usually feature a 'hot deals' section. If you follow this section you will develop a sense of which agents are doing which deals for which books. Look for agents doing deals for books similar (with similar audiences) to yours, and add them to your list.

How Do I Know Which Agents Can Really Help Me?

A Literary Agency scam is one of the easiest scams to run. You declare yourself an agent, list yourself with a couple of search engines, charge a 'reading fee' and outrageous expenses from every hopeful author who comes your way, and send out the occasional ineffectual letter to publishers so that your conscience doesn't bother you too much. There are thousands of bad agents out there. They are not all scam artists. Some are lazy or inexperienced; others are too far away from the centers of power in publishing; still others lack the reputation to get their (or your) foot in the door at a publishing house.

Any reputable agent should be able to provide examples of the clients and deals they have handled in the past few years. If they are reluctant to do so, or cannot show you any evidence of completed deals, walk away. Some legitimate agents may charge a reading fee to look at your work. There are mixed opinions about this practice in the industry. It is generally held that an agent should make money from selling books to publishers, not from reading fees, so be wary of anyone who charges a reading fee.

How Do I Get The Agent To Take On My Book?

Once you've picked a few agents, you need to put together a proposal that is every bit as professional and targeted as if you were approaching a publisher. The agent doesn't want to hear that you're the right person to write this book just because you've been there. They'll want to know your writing experience, your analysis of the market for this book, some examples of the kinds of experts/sources you're going to quote, and all kinds of stuff that prove you're serious and that you can do this and that there is a market for it. They will also want to hear that you are willing to get out and promote the book.

For creating the proposal, I'd recommend getting hold of Michael Larsen's How To Write A Book Proposal. (Again with the proviso that this is intended for the US market. Publishers in other countries may not want the same things in a proposal. UK authors, for example, might want to take a look at Carol Blake's From Pitch to Publication : Everything You Need to Know to Get Your Novel Published, written by a British agent. I haven't read it, but it gets good reviews and reflects the UK market).

Querying agents and publishers is a time-consuming and frustrating business. It can take an agent three to six months to get back to you to tell you whether or not they're even interested in seeing some sample chapters. Then it can take months or years for them to sell the book to a publisher. Then it takes about 18 months for the publisher to get the book out. So don't be discouraged. When you haven't heard back from an agent in two weeks, don't panic.

What Else Can I Do To Attract An Agent

Attend Conferences

One of the best ways to enhance your chances of getting noticed by an agent is to go to a writer's conference and sit down with one. At conferences, agents come and give talks about the business but they also often offer one-on-one sessions with conference attendees. If you have a halfway decent idea and some well-written samples, AND if the particular agent you meet deals in your kind of stuff, there is a good chance that they will at least ask to see a few sample chapters of the book. This is a much better way to get your foot in the door than simply sending it to them, cold (and in the current climate, agents may not be opening unsolicited packages).

Luckily there are thousands of writers' conferences every year - mostly in the spring, summer and fall. You can check them out at Shaw Guides . Of course, then you're into a whole other realm of 'too-much-information' and 'how-the-heck-do-I-choose?'... Your best bet is to look for conferences that specifically mention agents, and that aren't too far from home.

When you look at a conference listing, look at the agents that are coming, then look them up in one of the directories to see if any of them deal in your area. If there is one agent you particularly want to see, get your conference registration in early, because the one-on-one sessions are usually filled on a first-come, first-served basis.

If you want to read more about conferences, the Update features a series of three articles on the subject that starts here.

Enter Competitions

Another way to get noticed is to enter competitions. A win can bring you to the attention of an agent, and even an 'honorable mention' can significantly enhance your pitch. Everyone in publishing seems to be looking for evidence that someone else thought your book was good (perhaps because judging literature is so subjective).

If you have already self-published, you can find more information about awards and contests in the Update's Contests And Awards For Self-Publishers article. For more competitions, start at these sites:

Writing-World

Inscriptions

 ***

So, as you've probably figured out by now, publishing ain't easy. It's a matter of research, skill and a lot of luck and good timing. This is why so many people do choose to self-publish, but if you want to find a publisher, use the tips in this article to find an agent and get not just your foot, but your whole manuscript in the door.

  ***

If you have any questions about getting published, email me at jd@jdwrite.com. If I don't know the answer, I'll find someone who does!

 

AUTHOR'S Q&A

This week Dorice writes:

Hi there,

I'm trying to sell my Print On-Demand book to bookstores, fulfilling orders myself so that I can give the stores a bigger discount than my POD company is willing to offer. The books cost so much to ship that I'm losing money. Bookstores want a huge discount, which doesn't leave much money for me - the store makes money, my POD company keeps their cut, and I'm left without a profit. 

There must be a better way...

Frustrated,
Debbie 

…………………………………

Hi Debbie,

The answer is to cut out as many middlemen as possible. Why concentrate on getting your book into bookstores, when what you really want is to get the book into the hands of your readers? Without that big discount demanded by the stores the only people collecting the profits are you and your service provider (ever wonder why people sell things by mail order or on TV?)

Where do your readers hang out? What do your readers read? What do they like to do on weekends? These are all questions that will help you target your audience and figure out how to talk to them directly. Then, get them to order directly from the source - your POD company (call it your 'fulfillment service' and assure people of its trustworthiness with their credit card info) and you don't have to give a discount to anyone.

The bookstore distribution model is set up to work with books that are printed in high volume at low prices (that have room for big discounts). Print on-demand does not work well within that model, because it is the exact opposite idea. I love bookstores, but if you want to make money with print on-demand, you're going to have to side-step them for now.

Hope this helps!

Julie

NEWS & UPDATES

E-Ink Coming Along Nicely

9 Nov 2001

Publishers' Weekly reports that technology company E-Ink demonstrated its new screen technology this week at NIST, the e-publishing conference, in Washington D.C. 

The screen will be "virtually  as light, bright and flexible as paper" and should be on sale by 2003.

(Bring it on! -Ed)

more:
subscribe to PW's Newsline

@Random No More

9 Nov 2001

Random House has announced that it is discontinuing its electronic imprint, At Random, due to lack of sales. Instead, Random House will issue titles under established imprints.

more:
Random House's Site

RosettaBooks/Simon & Schuster Deal Dies

9 Nov 2001

A collaboration that would have seen between e-publisher RosettaBooks being distributed by Simon & Schuster, has been killed by S&S. Rosetta made a deal to collaborate with print publisher iBooks, whose titles are distributed by S&S, with the understanding that RosettaBooks' titles would become part of that distribution network.

On hearing about the agreement, however. S&S made it clear that they are under no obligation to distribute the RosettaBooks titles, even if iBooks prints them.RosettaBooks and iPrint are rights-buying publishers.

more:
RosettaBooks

Simon & Schuster

e-CliffsNotes

9 Nov 2001

The popular quick-study books from CliffsNotes are being published as e-books, in a joint venture with Palm Computing.Since the CliffsNotes analyses of titles like Romeo and Juliet are both short and popular with teens and college students, they may represent the beginning of the wider acceptance of the ebook format (I hope so! -Ed)

more:
Palm Press Release

CliffsNotes Home

State of the POD

9 Nov 2001

[A quick update on the health of three of the first POD companies.]

iUniverse announced the sale of its 750,000th book this week. The company, partners with businesses as well as individuals to provide publishing services, says it has over 10,000 titles.

Meanwhile, rival Xlibris's CEO John Feldcamp was quoted in Foreword Magazine as saying his company has sold 350,000 copies of its books and has published 6,000 individual authors.Both companies can name titles that have been picked up by traditional publishers.

1stBooks Library claims 6,000 titles on its virtual stacks. Earlier this year 1stBooks stated that it was 'on target to generate $10,000,000 in revenue, but doesn't specify over what period. The company was formed in 1997 and works mainly with individuals. 1st Books has announced that it is currently making a profit.

more:
1st Books Library

Foreword Magazine Article

iUniverse Press Release

Xlibris

RESOURCES

New this week:

AOWC.com - The Writer's Place

Home of the daily Writing For Dollars column and the Complete Guide to Writing and Selling Magazine Articles by Peggy Fielding & Dan Case. Also features 650 markets for magazine writers.

Author.co.uk

A great site for UK authors and publishers. Author.co.uk publishes e-books and is moving into Print On-Demand soon. It also features publishing news, writing exercises, interviews, community functions. Author.co.uk recently teamed up with the US powerhouse Publishers Marketing Association.  

Gorham Printing

A book designer and printer now offering Print On-Demand of a sort -- short runs of 25-300 books. While true POD would offer individual copies printed as ordered, these short runs are a good option for a self-publisher who doesn't mind doing their own fulfillment.

From Pitch to Publication : Everything You Need to Know to Get Your Novel Published by Carol Blake

A how-to guide to writing proposals from a UK-based agent. (may ship faster if ordered from amazon.co.uk)

How To Write A Book Proposal by Michael Larsen

A how-to guide from a successful US-based agent and author. A proposal is your foot-in-the-door with agents and publishers, so you might as well take some insider advice, and get it right...

Writers' and Artists' Yearbook

A directory of magazine listings and editors, book publishers and contests, for the UK and Canada, mainly.

The Writer's Guide to Book Editors, Publishers and Literary Agents by Jeff Herman

A huge book with a self-explanatory title. Herman is an agent so knows whereof he speaks. A directory.

Writer's International Guide to Book Editors, Publishers, and Literary Agents by Jeff Herman

An international version of Herman's book - for the English-speaking world.

Writer's Market from Writer's Digest

The definitive source for markets (mainly North American). Now available as an online, often-updated edition. A directory with helpful articles from authors, editors, etc

NEW LAST TIME

Print On-Demand Pt. V - What's in a publishing agreement?

AUTHOR'S Q & A

Dorice asks for a list of POD companies

NEWS & UPDATES

POD Introduces Bookstore Returns Scheme;

ABOUT JDWRITE

JDWrite is the online home of writer, journalist and former Xlibris Director of Author Services, Julie McCarroll Duffy. Julie has expert knowledge of the new world of publishing: Print On-Demand, self-publishing, online publishing, eBooks, the evolving publishing industry and more. Her role at Xlibris was 
to work with authors to help them understand these developments, to listen to authors' needs and communicate those to the company. She has been a speaker at writers' conferences around the US and seeks to continue to educate authors to understand their ever-increasing opportunities in the publishing world. After following her husband's career from their native Scotland to the US, Julie is working on a book about Trailing Spouse Syndrome, and a book about Print On-Demand Publishing. 

All content copyright 2001 Julie Duffy.

For permission to reprint articles, contact the editor at 
jd@jdwrite.com.

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