People will forget what you said, people will forget what you did, but people will never forget how you made them feel
It is in the movements of emotional crisis that human beings reveal themselves most accurately. … The heightened movements … are the moments of revelation. It is the moment when the real self rises to the surface, shatters its false roles, erupts and assumes reality and identity. The fiery moments of passionate experience are the moments of wholeness and totality of the personality.
An awful lot of storytelling isn’t really about making people understand —- it’s about making people care.
If you look at something like “The Weast Wing”, which is probably my favourite thing ever…I’m not sure I ever understood a single episode! I don’t understand enough American politics for a start. Also, all the characters are much cleverer than me. But they all seem to care about whatever’s happening, so I’ll care too.
Steven Moffat, “The Brilliant Book 2012”, BBC Books
In a story, what the reader feels is driven by what the protagonist feels. Story is visceral.
Lisa Cron, Wired For Story